I enjoy using an array of tools to conceive, design, prototype, test and market digital products. Below are some of my favorite tools and applications.
Analytics/Testing: Google Analytics, KISS Metrics, Optimizely A/B Testing, Crazy Egg Heat Tracking, Big Cartel
Design/Prototyping: Balsamiq, Omnigraffle, Keynote, Coda, GitHub
E-commerce Solutions: Magento, Volusion, Recurly, Shopify
Email Marketing: MailChimp, SailThru, StrongMail, ExactTarget